EARLY ADOPTER SALE!
Learn How to Become the
Top-Earning Server
At Any Restaurant, In Just 3 Days
Sales and Service Techniques That Restaurants Don't Teach
ALL-STAR SERVICE MACHINE – is for anyone who wants to quickly become the top-earning server at any restaurant, without wasting years being underpaid and under-prepared.
EARLY ADOPTER SALE! 2025-04-30
Right now, get lifetime access for
only $98 $48!
Limited time offer!
Let me guess...
- You're tired of the restaurant grind.
- You weren't given the training you need to succeed.
- You want to know the sales and service secrets of the best servers, the ones easily making six figures plus.
- You'd like wine sales knowledge, because you've seen servers make A TON of money selling wine.
- You've been waiting for a chance to serve the better shifts and sections.
- You've wanted to get a job at one of the better/more expensive restaurants, but don't know if you have enough experience to get the job.
- You're a host or busser looking for an opportunity to make A LOT more money.
- You've considered getting into the hospitality business for the flexibility and money, but the money's not what you thought it would be.
I've been there, and I can help you change all that.
Want Reviews Like These?:
"Our server, Colby, is in a league of his own, and MVP of that league, I might add. Be prepared to spend a fair amount of money, but in our view, money exceedingly well spent." - Tom S.
"Our server was Colby and he was 5 stars all the way. Definitely made our meal that much better." - Anonymous
"Colby said there were 'no rules.' He took the time to understand each person's preferences, and the food was in fact delivered perfectly. Best service I have ever experienced!" - Paige
What We Bring to the Table:
All-Star Service Machine
The Ultimate Upper-Hand:
Take Control - Start boosting your earnings today. Don't wait around for the next opportunity, make it happen NOW.
Higher Earnings - Our proven sales techniques (which most restaurants don't teach) will skyrocket your sales and tips quickly.
More Fun - We'll teach you how to make a lot more money in much less time. More 💰 + more ⏰ = more FUN 🎉.
True Peace of Mind:
Standards You Can Trust - Our standards are backed by tons of market research and over 20 years experience in world-class restaurants.
For All Restaurants - Our simple approach prepares you to excel in any restaurant environment, from casual to ultra-fine dining.
Maximize Your Earnings - Using industry-leading standards guarantees that you're maximizing your potential and not leaving money on the table.
A Paradigm Shift for Servers:
Digitally Optimized - Lightning-fast streaming content is available on all smartphones, tablets, and computers so you have the answers you need when you need them.
Available 24/7 - Modern, engaging service coaching that's available all-day, every-day - we've got your back!
No More "Shadowing" - Set yourself up for success, regardless of you restaurant's training system.
Are You a Busser or Host?
A Gold Mine: Don't wait for the training you need to become a top-earning server. Take control and become a server when YOU'RE ready. We'll show you how!
Fast-track Your Success - Level-up quickly! Servers spend years acquiring these skills and secrets, that you can now learn in three days and put to use immediately - it's not rocket science.
Easy to Digest - Our short-form lessons are easy to digest, and cover all of the standards and sales techniques you need to make a lot more 💰💰💰.
Limited Time EARLY ADOPTER Bonuses:
Amazing Bonuses:
Private Community - Get all of your questions answered weekly, with our exclusive "Early Adopter" Q&As, so you and your team are never second guessing or wasting time!
Customized Content - The course will continue to be built around YOUR specific needs as an Early Adopter. This is something that others will not get to experience with the finished course!
Bonus Content - Get our "Top 10 Do$," "Top 10 Don't$," and our "Serve Wine Like a Somm" lessons for FREE. Many have said, "These are worth the price of the course alone!"
Preferential Treatment - To show our appreciation, you'll get exclusive discounts and first access to all of our future products. You obviously have great taste 😉, so we want YOUR feedback!
What's Included In All-Star Service Machine
Meet Your Instructor
My name is Colby Emerson and I began my journey in the service industry in 2002. Like many of us, I started out bussing tables and doing dishes, or whatever was needed - faking it 'til I made it - always looking for opportunities. I was lucky to receive solid training early on, and to have worked alongside and learned from so many incredible service professionals, all over the country. Now, after over 20 years working primarily as a server, manager, and bartender; I've served over 100,000 guests, am a trained sommelier, am certified in all modern five-star service standards, and have extensive experience in all service formats from casual and family-owned to corporate and ultra-fine dining. And, this is the #1 thing I've learned the most successful servers do: 👉 THEY PUT THEIR TEAM FIRST, NOT THE GUESTS; Servers who work together, deliver better, more efficient service and make more money. Period. This is the ultimate CHEAT CODE to unlocking A HIGHER LEVEL OF SERVICE, that no individual server can achieve alone. And, guess who benefits when we work together? Everyone! Most importantly our guests. And, when our guests win, so do we.
Once you put service and teamwork first at your restaurant(s), the rest will take care of itself, and the sky's the limit as to what you can achieve. Unfortunately, the last few years haven't been kind to our industry, and I've watched quality service training dwindle to the point that it's almost non-existent. If you have received solid professional service training, consider yourself among the lucky few. And, THAT RIGHT THERE, is what inspired me to create the world's first fully-integrated, automated, scalable, and affordable training system to help savvy restaurant service professionals quickly develop and grow the All-Star service and sales skills they need to be EXCELLENT TEAMMATES, exceed their guests' expectations day-in and day-out, and earn a lot more money is much less time.
But I get it, who I am and what I've done doesn't really matter, unless I CAN ACTUALLY HELP YOU! Since I started building All-Star Service Machine in 2020, we've developed and tested our content, taken all of the feedback and criticism into account, and honed a product that delivers exceptional value. Today, our videos have reached over 3 million hospitality professionals and counting; we've helped servers and service teams all over the world step up their game, and the feedback is in...servers, hosts, and bussers are blown away by how fast they can learn All-Star service and start earning the money that their hard work deserves, when they follow a proven step-by-step formula.
Demand for the complete course became so overwhelming that I partnered with Stephen Root and Flag Film to improve the quality and pull it off quickly. Now, we'd like your feedback as we put the finishing touches on this amazing program. It is the resource that I wish I'd had when I first started in this industry. I hope you're as excited as I am for you to begin this journey, skip all the pitfalls and wasted time, and get what you want out of your time and hard work! I host a weekly Q&A call in our private community, I hope to meet you there soon!
Who Is This Course For?
Savvy restaurant rookies and seasoned pros who want to maximize their earnings and forward potential quickly without struggling to get top-notch professional training.
Hosts and Bussers who want to become servers and skyrocket their earnings.
Anyone considering getting into the restuarant business - this is the best place to start.
What Categories Do We Focus On?
Teaching you and your team the modern industry-leading service and sales skills that will quickly set you up for success in any restaurant environment.
Taking new servers from beginner to ADVANCED quickly.
World-class teamwork - Servers that work together deliver better service and make more money. Period.
Advanced content that's guaranteed to take even the most experienced servers to the NEXT LEVEL, like wine service and sales skills.
Diner psychology - so you can exceed guest expectations every single time.
Servers who want to get in on the ground floor of a quickly growing community and service movement.
And so much more!
Who Is This Course NOT For?
Service professionals who don't believe that industry-leading service and sales skills will skyrocket their earnings.
Service professionals who believe that these skills are too difficult to learn quickly.
Hosts and Bussers who don't believe that they can do what hundreds of my students have already done - quickly go from a support position (host or busser) to a much more lucrative server position.
Frequently Asked Questions:
What skill level is this program for?
Q: I'm sure new servers can learn something from this, but I've been serving for 10 years, what can you teach me?
A: I've worked alongside servers with over a decade more experience than I, and some of you might have more value-driven experience than I do. Any of us that have reached this elite level of service will acknowledge that we only got here by learning from each other, and that there's something we can learn from everyone, regardless of experience. This means having a growth mindset vs a fixed mindset (i.e. I already know it all). I guarantee you'll get quite a bit of value from my proven advanced sales and service techniques, and our modules on world-class teamwork. These skills and tricks will help you becomes a stronger leader which means you'll have the benefit of working with a much better trained team.
Q: I'm a host/busser waiting for a chance to become a server. How can you help me convince my manager/owner to give me a chance?
A: At the end of the day, what managers and owners want are servers who drive sales, generate 5-star reviews, and don't create drama. That's the triple threat. My lessons have taught hundreds of servers how to become top-earners who exceed guests' and management's expectations day-in and day-out with confidence and ease. These days, getting the training you need to be truly successful can take years, and working your way up at a restaurant offers no guarantees. We'll turn you into a triple threat, that guests, other servers, and management/ownership will notice. We also offer the simple blueprint for displaying your skills and ambitions in productive ways that will CREATE opportunities for you to move up and earn more. And, if you're not getting the support you need at your current restaurant, we'll show you how to identify and get hired at a restaurant that supports your ambitions.
Q: So, how do you know what's right for me and my specific restaurant?
A: I've spent many years serving, bartending, managing, and training under some of the most strict and detailed service standards in the world (think the big three - Forbes, Michelin, Relais et Chateau), and after 20 years, I've seen what works, and what doesn't across all service formats. Through those experiences, I've compiled a simple set of universal rules, techniques, and secrets that anyone can learn and that can be implemented in any restaurant, because what I teach also comprehensively addresses ALL of the modern industry-leading 5-Star standards. Of course, defer to your restaurant's and management's directives, but, as you begin to elevate your game, you'll find these standards and techniques are money makers and won't fail you with any guest in any restaurant environment.
Q: Do we have to use all of your standards and techniques?
A: Of course not! Pick and choose what works best for you and your team. We recognize not every server is aiming for Forbes or Michelin stars. Just know that if you are on a team working toward a review/audit from one of the major players (the big three), then you should strongly consider adopting all of our standards and suggestions.
How long do I have access to the program & when does it start?
Buy now, and you'll receive LIFETIME ACCESS. The transformation and results START IMMEDIATELY.
Can't I learn all of this on Youtube?
Oddly, there isn't much quality hospitality and service training content out there. After being told, "You should do a video on that," enough times, I did. I'm not saying there aren't bits and pieces of quality content out there; I'm saying they're not easy to find, and the sources should be strongly considered before putting any of their advice out on the floor.
Furthermore, our course is arranged in a tested and proven order that allows new servers to build their knowledge and understanding quickly by building a strong foundation and testing it, before adding the more advanced concepts. For more advanced service professionals, our material is available around the clock so you can brush up on wine service and sales techniques, or the standards for serving large parties (6 guests or more), and any other topics you might need before, during, or after any shift.
What else do I need to get started?
All you need is a desire to learn, grow, and make a lot more money in much less time.
Why should I spend my money on All-Star Service Machine ? Shouldn't my restaurant train me?
Excellent service has never been in higher demand, but at the same time, most restaurants don't offer professional training to their staff because the insanely high turnover rates in our industry (120%+) make training too expensive these days. It costs a restaurant owner roughly $8,000 to recruit and train a new employee to be productive and successful. However, the average length of employment at restaurants is 110 days, or just over 3 months. Based on that, from a financial standpoint, it doesn't make sense for owners/managers to invest in training their employees only to watch them leave shortly after. So, nowadays, most restaurants hire servers, don't really train them, and hope for the best. Not really a recipe for success, is it?
Don't tell your head chef I said this: In the realm of dining experiences, restaurant SERVICE REIGNS SUPREME as the cornerstone of a truly exceptional meal. While delicious food is a requirement for success, it is world-class all-star service that elevates an ordinary outing to an unforgettable event and creates an emotional connection between guests and establishments. Statistically, excellent service is also the most likely element to inspire guests to return to a restaurant; on the flip-side, poor service is the most likely reason that guests won't consider returning.
The attentive and gracious demeanor of skilled waitstaff sets the tone, welcoming guests with warmth and genuine hospitality. A server's ability to anticipate needs, tactfully offer personalized recommendations, and tailor the dining journey to individual preferences turns an ordinary meal into a cherished memory. Impeccable service ensures a seamless, stress-free experience, allowing diners to immerse themselves in lively conversation and relish every moment.
Exceptional food can only fulfill half the equation; it is the impeccable service that adds the finishing touch to the culinary masterpiece and creates return guests. By prioritizing the art of service and teamwork, restaurants can drastically improve their results when paying for other marketing or consulting services.
This is why excellent, world-class service is the most valuable asset a restaurant has. After all, as Alton Brown says, "Great service can save a bad meal, but no level of food can save bad service." Excellent service skills are indispensable, and there's never been an easier way or a better time to level up.
Is there a guarantee?
Absolutely! All-Star Service Machine has a 7-Day Satisfaction Guarantee. If All-Star Service Machine does not meet and EXCEED YOUR EXPECTATIONS, then contact us within 7 Days for a full refund, no questions asked!
